Activity 2 (Persuasive Technology)

What is persuasive technology?

Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviours of the users through persuasion and social influence, but not through coercion. Such technologies are regularly used in sales, diplomacy, politics, religion, military training, public health, and management, and may potentially be used in any area of human-human or human-computer interaction. Most self-identified persuasive technology research focuses on interactive, computational technologies. 

What is Hybrid cars?

Hybrid cars is different from ordinary electric vehicles that ran from plug-in batteries. Basically, a hybrid car is one that uses two or more engines. i.e. an electric motor and a conventional engine (either petrol or diesel). The electric engine powers the car at lower speeds and gas engine powers it at higher speeds.

Hybrid car offers two distinct advantages:

1. Better overall fuel economy.

2. Greater environmental benefit

Here are few of the disadvantages of a hybrid cars :

1. Less power. 

2. Can be Expensive.

3. Higher Maintenance Costs

Consumer Attitudes Towards Hybrid cars

As in recent years, the number of consumers purchasing hybrid cars shows an incremental

trend in worldwide. Maichum et al. (2010) found that consumer attitude can significantly

have a positive effect upon their purchase intention for environmentally friendly products.

These consumers are very concerned about air pollution, climate change, and the

environment, which nurtures positive attitudes towards environmental issues.

Most people are now realizing the benefits provides by hybrid cars which will help the driver

to reduce their carbon footprint and to reduce their CO2 emission. The concerned for green 

environment indirectly will increase the sales of hybrid cars since the environmental 

problems are now becoming global issue.

Prepared By:

Kamil Fahmi (B17CS3005)

Khairul Idzham (B17CS3006)

Nadia  Asyilah (B17CS3017)

Faisal  Aminuddin (B17CS3010)

Wan Khalishah (B17CS3033)